Internet Marketing: Advertising & SEO Course Online

Sale!
Full Fee $545.00 incl GST - Best Value!
Payment Plan $800.00 incl GST
Duration 100 hrs (12 months)
Exam Optional
Tutor Support Yes unlimited by email
Qualification Certificate
Clear

Digital platforms have revolutionized the marketing and advertising industry. With this course, you will discover the necessary skills to create and launch cutting-edge marketing campaigns designed to reach, engage, and convert your target audience into paying customers and loyal advocates. Proficiency in Internet Marketing: Advertising & SEO will give you a competitive advantage in the employment sector or support your entrepreneurial ambitions.

What are the aims of this Internet Marketing Course?

  • To develop a capacity to use social media and other applications for marketing on the internet.
  • Outline the possibilities for marketing any type of product or service effectively on the internet; in particular through the use of social media.
  • Describe the use of psychological theory as applied to internet marketing.
  • Determine an appropriate mix of online marketing techniques for a product or service, and how to properly utilise that web presence.
  • Identify, discuss and compare the more effective applications that are currently being used in social media.
  • Determine an appropriate online presence for the marketing of a product or service and know how to efficiently utilise that presence.
  • Determine what content to create, how to create it and where to use it.
  • Describe methods to develop and sustain effective online blogs and newsletters
  • Develop a one year strategy for the online marketing of a new product or service.

 

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    Detailed Course Outline

    This course is made up of a number of modules.  Each of these has self assessment questions, a set task (practical homework) and an assignment which you can upload online.  Select each module below to learn more.

    There are 8 lessons in this course:

     

    Develop Original Concepts

    Writing Copy

    Develop Advertising Campaign

    Multiplatform Digital Advertising

    SEO Strategy

    Social Media Engagement

    Google Adwords

    Email Marketing

    When you have completed the lessons of your Certificate course, you will be given the option of taking the optional exam. It's okay if you don't want the exam, we still issue your Careerline Certificate. For Advanced Certificates however, the exam is compulsory (per module) and are included in the course fee.

    Course Tutor(s)

    Thea Roberts   B.Comm., M.A.

    Liselle Turner  Bachelor of Business (Marketing), Diploma in Hospitality Management, Certificate IV in Training and Assessment

    Chad Osorio  B. Psych. Juris Doctor

    Frequently Asked Questions

    Can I pay in installments?

    Yes! We offer great payment plans, however full payment up front is the cheapest. You can choose the best payment plan for you from the course page, or call us on 07 55368782 to talk to one of our course consultants for a custom plan.

    Can I study from anywhere in the world?

    We have many international students. Careerline's range of courses are suitable for any one, anywhere in the world.

    Do I get a discount if I enroll in a second course?

    Yes. You may claim a 5% fee discount when you enroll in a second course, and a further 10% off a three-course package.

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    Do I have to sit an Exam?

    No. If you are enrolled in a Certificate course (100hrs), the exam is optional. You will be issued with a certificate which proves that you are competent in all units, if you choose not to sit the exam.

    Do you have set start dates?

    There are no set start dates, you may start at any time. Our courses are all self-paced. As our home page says, ‘Courses for Anyone, Anywhere, Anytime’. ‘Anytime’ includes the start time of your choice. However, we do encourage our students to submit assignments on a regular basis. Wherever possible, we suggest developing a study routine.