Internet Marketing: Marketing Planning Course Online

Internet Marketing is multifaceted and requires the coordination of many individuals, channels, strategies, and resources. Putting an effective marketing and financial plan into action will not only ensure you remain focused on your objectives but will improve your chances of implementing a digital marketing campaign that hits the target. This Internet Marketing: Marketing Planning online course demonstrates how to plan and manage your marketing strategies so you can become a successful digital marketing strategist.

What are the aims of this Internet Marketing Course?

• To develop a capacity to use social media and other applications for marketing on the internet.
• Outline the possibilities for marketing any type of product or service effectively on the internet; in particular through the use of social media.
• Describe the use of psychological theory as applied to internet marketing.
• Determine an appropriate mix of online marketing techniques for a product or service, and how to properly utilize that web presence.
• Identify, discuss and compare the more effective applications that are currently being used in social media.
• Determine an appropriate online presence for the marketing of a product or service and know how to efficiently utilize that presence.
• Determine what content to create, how to create it and where to use it.
• Describe methods to develop and sustain effective online blogs and newsletters
• Develop a one year strategy for the online marketing of a new product or service.