Why study this Horticultural Marketing course?
If you have a horticultural product or service that you want the world to know about, Careerline’s online Horticultural Marketing course is the perfect place to start. The course is
designed for practicing and aspiring horticultural businesspeople, farmers, agriculture professionals, and marketers. You will learn how to plan and execute a marketing plan for your
horticultural products or services to set your business up for success.
Whether you desire to upskill, advance in your career, or get a head start on future studies, studying with Careerline will have a positive impact on your future. This Horticultural Marketing
course will help you to improve your marketing skills, understand the horticultural industry business environment, and set your business apart from the competition.
What will you learn?
Careerline’s online Horticultural Marketing course will teach you how to plan and execute effective marketing campaigns for garden products, produce, and horticultural services. The
course content provides a comprehensive overview of marketing methods and processes that are unique to the horticulture industry.
Throughout your studies, you will develop an understanding of conducting market research, establishing your business, designing product labels and packaging, and executing a
horticultural marketing strategy. Our students learn how factors like shop layout, pricing, and customer service strategies impact horticulture business success.
This course also covers the essentials you need to know before launching your horticulture business, including insurance, legal obligations, and choosing a business premises.
Who is this online Horticultural Marketing course for?
Careerline’s online Horticultural Marketing course is a must for anyone who is considering launching their own business in the horticultural industry. In addition, practicing horticultural
business professionals, as well as marketers and business practitioners working in other fields, can use this course to upskill, advance in their careers, and become more well-rounded
This course is also beneficial for anyone considering future study in horticulture, agriculture, marketing, or horticultural management. You will be introduced to concepts that are covered in
university and vocational courses, so you will feel prepared and confident as you continue your academic and professional journey.
- Explain different components of the marketing process which may be used in the horticultural industry.
- Explain different marketing methods for horticultural products and services.
- Explain the role of customer service in horticultural marketing.
- Conduct market research into a product or service in the horticultural industry.
- Develop an advertising program for an horticultural enterprise.
- Develop an appropriate marketing strategy for a given horticultural situation.
Get Free Info Pack
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Detailed Course Outline
This course is made up of a number of lessons or units. Each of these has self assessment questions, a set task (practical homework) and an assignment which you can upload online. Click below to read about each of the lessons and what you will learn.
There are 7 lessons in this course:
Introduction to Horticultural Marketing
- Understanding economics
- Performance criteria for an economy
- Horticultural Marketing
Horticultural Marketing Processes
- What is PBL?
- PBL: Horticultural Marketing
- Plant labellng
- New Products
Horticultural Marketing Methods
- Deciding on type of Business
- The premises
- Legal obligations
- Value of Business
- Ways in Businesses can be Viewed
- Controlling growth
- Improving results in Business
- Deal with Complaints
- Customer satisfaction
- The customer’s point of view
- Customer goodwill
- Becoming an Effective Communicator
Horticultural Marketing Research
- Research Process
- Tracking Trends
- Knowing your Customers
- Marketing Tips
- Examples of Questionnaire questions
Developing An Advertising Program
- Publicly Marketing
- Public Relations
- Structuring an Advertisement or Promotion
- Writing an Advertisement
Developing An Horticultural Marketing Strategy
- Shop layout
- Fixtures and Fittings
- Space availability
- Displaying Products for Sale
- Merchandising Suggestions
- Types of Service
- Stock Control
- Merchandising Program
- Understanding Selling
- Increasing Sales
- Sales Methods
- Increasing your Turnover
When you have completed the lessons of your Certificate course, you will be given the option of taking the optional exam. It's okay if you don't want the exam, we still issue your Careerline Certificate. For Advanced Certificates however, the exam is compulsory (per module) and are included in the course fee.
Barbara Tremain BSc. (Hons) Horticulture, RHS Adv. Cert,. RHS General, City & Guilds Garden Design, Permaculture Level 3 (UK)
Barbara brings to Careerline a wide range of horticultural experience and knowledge Barbara has a keen interest in herbalism, edible wild plants and has lead into studies of many plant based complementary medicinal systems, qualification as a Bach Flower remedy practitioner and studying Ethnobotany. Barbara has practiced and studied horticulture as well as combining it with her love of travel in many countries including the UK, US and Australia and has also studied Permaculture and runs her own horticulture business. Within the past two years she have also worked for Groundwork SW with 18-24 year old unemployed people, this work and the mentoring scheme has allowed me to teach informally. It has been a delight to nurture the interests of keen learners in horticulture and garden design. Meanwhile the business has covered a variety of Garden Design projects, from wildflower gardens to seaside situations, and has included some work with Chelsea Gold multi-winner John Moreland.
Frequently Asked Questions
Can I pay in installments?
Yes! We offer great payment plans, however full payment up front is the cheapest. You can choose the best payment plan for you from the course page, or call us on 07 55368782 to talk to one of our course consultants for a custom plan.
Can I study from anywhere in the world?
We have many international students. Careerline's range of courses are suitable for any one, anywhere in the world.
Do I get a discount if I enroll in a second course?
Yes. You may claim a 5% fee discount when you enroll in a second course, and a further 10% off a three-course package.
Do I have to sit an Exam?
No. If you are enrolled in a Certificate course (100hrs), the exam is optional. You will be issued with a certificate which proves that you are competent in all units, if you choose not to sit the exam.
Do you have set start dates?
There are no set start dates, you may start at any time. Our courses are all self-paced. As our home page says, ‘Courses for Anyone, Anywhere, Anytime’. ‘Anytime’ includes the start time of your choice. However, we do encourage our students to submit assignments on a regular basis. Wherever possible, we suggest developing a study routine.