Short Course in Improving Your Business

To get a business started and make it viable, requires hard work and persistence, chasing initial goals you set for yourself. Once those goals are achieved though; there is a temptation to feel secure in your achievement and resist setting higher goals and taking further risks to bring your business to the next level. If you understand what you are doing though; and push forward making good decisions, small businesses can grow to become medium size; and medium sized businesses can expand to become even larger.

It can be disastrous to grow any business faster than your ability to control it; but with proper monitoring of growth, and making good management decisions, risk can be minimised. Sometimes businesses may fail because the proprietor has been growth averse. Know your industry. Know your business. Understand that businesses do not remain viable when they stagnate. Either grow your turnover, or restructure to improve efficiencies and perhaps profitability. If you don’t change in some way, your business is at far greater risk of collapse.

This course will help you to see the possibilities for expanding your business; and understand how to make better decisions, with a greater chance of success in moving your business forward.

How does it work?

At the end of each lesson, you will be given a short interactive test to undertake, which will provide an indication of how your learning is progressing. Upon completing the very last lesson, you will be offered a more thorough automated test or examination. This final assessment can be undertaken at any time of day or night; and any day of the week; and if you achieve an overall pass (60% or more); you will be able to obtain a “certificate of completion” with your name and completion date on it.

Note: these short courses are self-guided online courses and are not to be confused with our tutor-supported online courses.

Course Outline

There are 7 Lessons in this course:

Recognising Problems - Where Things Go Wrong?

  • How to Recognise Problems
  • What Do Most People Do?
  • Focus on the Issues
  • Comparing Your Business to Your Competitors
  • Maintaining a Balanced Perspective
  • Recharge Your Batteries
  • Always Run Your Business as if it is For Sale
  • Checklist for Identifying the Problem
  • Finance
  • Product Range
  • Customer Service
  • Staffing
  • Marketing
  • Know your Competition
  • Checklist to Identify a Problem

Changing with the Times

  • Understanding Control
  • Adapt to Technology
  • Predict the Future
  • Know when to Get Out
  • Keep Learning
  • Some Golden Rules of Business

Revise Financial Management

  • Initial Start-up Finance
  • Financial Difficulties in Business
  • Financial Service Providers
  • Spending
  • Payments
  • How to Borrow Money and Get the Best Deal
  • Business Costing
  • Pricing
  • Cash Flow
  • Ensure as well as Insure
  • Budgeting
  • Bookkeeping
  • Options for Improving Your Financial Position
  • Up-scaling a Business
  • The Cash Cycle – Cash Flow and Liquidity
  • Managing Bad Debts

Revise Your Marketing

  • What Do We Mean By Marketing?
  • Raising Awareness
  • Convincing Them to Buy
  • Closing a Sale
  • Collecting Payment
  • Do You Understand the Basic Principles of Marketing?
  • Target Marketing
  • Supply and Demand
  • Competition
  • Know your Competition
  • Opening and Closing a Sale
  • Building a Client Base
  • Visibility and Impact
  • Billboards
  • Social Media
  • Websites
  • Newsletters
  • Aggressive Advertising
  • Blogs
  • E-zines
  • Discounts
  • Competitions
  • Networking
  • Re-focus Your Marketing
  • The Law and Selling
  • Marketing Strategies

Revise Your Product

  • Choosing a Product Range
  • Why is the Product Not Selling?
  • Analysing the Product
  • Customer Feedback
  • Deciding to Drop a Product
  • Staff Awareness of Products
  • Use Accounting Practices for Stock Tracking and Stock Control
  • Product lines and mixes
  • Product life cycle

Revise and Engage Your Staff

  • The Individual as Staff
  • Employ Staff When Needed
  • Employing Permanent Staff
  • Employ the Workforce You Need, Not the Workforce You Want
  • Legal Obligations and Moral Obligations When Employing Staff
  • Who Do You Employ?
  • Employing Friends and Family – For and Against
  • Motivating Staff
  • Incentives
  • Giving Staff Responsibility
  • Avoiding Stress in Your Staff and Yourself

Using Business Systems to Improve a Business

  • Sales funnels
  • What is a Sales Funnel?
  • The Process
  • Ways to Create Sales Funnels
  • What Does a Sales Funnel Look Like?
  • Retail Sales and Sales Funnels
  • Keeping the Momentum Up
  • Setting sales targets
  • Sales analysis
  • why a Sales Analysis?
  • Other business systems
  • inventory Control
  • Striking a Better Deal – Optimising the Supply Chain
  • Budgeting and Budget Types
  • How Do You Make a Properly Considered Decision?
  • Solving Problems Systematically
  • Business Problem Considerations
  • Conclusion
business success.

AUD:

$199.00

To get a business started and make it viable, requires hard work and persistence, chasing initial goals you set for yourself. Once those goals are achieved though; there is a temptation to feel secure in your achievement and resist setting higher goals and taking further risks to bring your business to the next level. If […]

Duration 20 hours
Enroll Anytime
Delivery Online
Includes Lessons, Quizzes, Final Test, Certificate

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    Duration 20 hours
    Enroll Anytime
    Delivery Online
    Includes Lessons, Quizzes, Final Test, Certificate