Internet Marketing: Introduction Course Online

Marketing is an essential element for a business’ success. Understanding the fundamentals of marketing and how to apply them to your industry, business, products, or services is the key to establishing long-standing relationships with your audience, generating revenue, keeping your customers informed, and building your brand and reputation. This Internet Marketing: Introduction online course uncovers strategic marketing concepts showing you how to ensure your brand, products, or services remain competitive in a rapidly changing global marketplace.

What are the aims of this Internet Marketing Course?

• To develop a capacity to use social media and other applications for marketing on the internet.
• Outline the possibilities for marketing any type of product or service effectively on the internet; in particular through the use of social media.
• Describe the use of psychological theory as applied to internet marketing.
• Determine an appropriate mix of online marketing techniques for a product or service, and how to properly utilise that web presence.
• Identify, discuss and compare the more effective applications that are currently being used in social media.
• Determine an appropriate online presence for the marketing of a product or service and know how to efficiently utilise that presence.
• Determine what content to create, how to create it and where to use it.
• Describe methods to develop and sustain effective online blogs and newsletters
• Develop a one year strategy for the online marketing of a new product or service.