Farm Tourism (AgriTourism) Course Online

farm tourism

Duration 100 hrs (12 months)
Exam Optional
Qualification Certificate
Tutor Support Yes unlimited by email

Starting a farm tourism business is a great way to inject another revenue stream into your farming business. This Farm Tourism course will guide you through the different ways in which you can build a tourism business, whether it is a farm gate store, a wine tasting event, a food event or even an immersive hands-on farm stay experience.

You will learn:

  • Determine farm tourism (agritourism) prospects for a property or wider community in a rural area.
  • Identify and plan development of potential agritourism attractions.
  • Explain critical tasks that require management in an agritourism enterprise.
  • Compare options for providing accommodation facilities and services for agricultural tourism.
  • Explain some of the considerations for designing and conducting various activities for agricultural tourism, including farm tours.
  • Explore the diverse activities possible for agritourism and your region and globally.
  • Identify the most appropriate farm tourism (agritourism) marketing tools to effectively promote your business.
  • Create and present a plan with specific strategies for integrating an element of farm tourism into the operation of an existing agricultural business.


Detailed Course Outline

This course is made up a number of lessons or units.  Each of these has self assessment questions, a set task (practical homework) and an assignment which you can upload online.  Click below to read about each of the lessons and what you will learn.

There are 8 lessons in this course:

1. The Scope and Nature of Rural and Agricultural Tourism

  • Background and History of Farm Tourism
  • Forms of Agribusiness for Managers and Farmers
  • Agritourism Beyond the Farm
  • Types of Agricultural Tourism
  • Possible Issues
  • Animal Welfare

2. Creating an Agritourism Setting

  • Planning Your Offering
  • Resource Management
  • Selecting Target Markets – Market Segmentation
  • Marketing Approaches
  • Legal and Health & Safety Requirement

3. Managing an Agritourism Business

  • Managing the Physical Resources
  • Managing People
  • Setting up and Running a Farm Shop

4. Agricultural Tourism Accommodation

  • Styles of Accommodation
  • Costing Accommodation
  • Maintenance
  • Farm Tours and Activities
  • Identifying Major Target Groups
  • Tours Within the Farm
  • Tour Schedules and Bookings

5. Designing and Conducting Tours and Activities

  • Creating and Delivering Activities
  • Creating Activities Outside the Farm – Mobile & Online

6. Agritourism Events

  • Types of Agricultural Events
  • Planning for an Agricultural Event
  • Phases of Delivering an Agricultural Event
  • Dealing with Event Issues
  • Managing Visitor Access

7. Marketing and Promoting an Agritourism Business

  • Introduction to Customer Relationships
  • Customer Care Policy
  • Customer Care – Levels of Involvement
  • Effective Communication
  • Dealing with Complaints
  • Self-Evaluation
  • Maximising Customer Service
  • Importance of Market Research
  • Analysing Costs and Benefits

8. Design a Farm Tour Activity: Problem-Based Learning Project

When you have completed the lessons of your Certificate course, you will be given the option of taking the optional exam. It's okay if you don't want the exam, we still issue your Careerline Certificate. For Advanced Certificates however, the exam is compulsory (per module) and are included in the course fee.

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    Melissa Beira

    Yes it was valuable - especially if you are starting to get into cat behaviour, work in a shelter, or rescue

    Cat Psychology & Training Graduate

    Elizabeth Pidoto

    just thanks, I enjoyed it and looking forward to using what I have learnt.

    Elizabeth Pidoto Cat Psychology & Training Graduate

    Amy Harris

    It really was. It taught me a lot of things that I would never have even thought about in relation to cat phycology. I know understand a lot more than I ever thought possible

    Amy Harris Cat Psychology & Training Graduate

    Course Tutor

    Agriculture spans a wide variety of specializations.  Who your tutor is will depend on which area of agriculture you are studying.  Upon enrollment you will be assigned your own personal tutor who is there to support you throughout your studies.

    How It Works

    1. Learn Online

    Get access to your course content anywhere, anytime and study at your own pace.

    2. Get Help & Support

    Connect with other like-minded students and get help from the teacher whenever you have a question.

    3. Receive Certificate

    Graduate from your course knowing that you have what it takes to reach your next step.

    Frequently Asked Questions

    Can I pay in installments?

    Yes! We offer great payment plans, however full payment up front is the cheapest. You can choose the best payment plan for you from the course page, or call us on 07 55368782 to talk to one of our course consultants for a custom plan.

    Can I study from anywhere in the world?

    We have many international students. Careerline's range of courses are suitable for any one, anywhere in the world.

    Do I get a discount if I enroll in a second course?

    Yes. You may claim a 5% fee discount when you enroll in a second course, and a further 10% off a three-course package.


    Do I have to sit an Exam?

    No. If you are enrolled in a Certificate course (100hrs), the exam is optional. You will be issued with a certificate which proves that you are competent in all units, if you choose not to sit the exam.

    Do you have set start dates?

    There are no set start dates, you may start at any time. Our courses are all self-paced. As our home page says, ‘Courses for Anyone, Anywhere, Anytime’. ‘Anytime’ includes the start time of your choice. However, we do encourage our students to submit assignments on a regular basis. Wherever possible, we suggest developing a study routine.