Short course in Small Business Start-up

Negate the risks- learn how to start a business that will be successful!

The Business Start Up short course will provide you a learning experience that can help you start your own business. Based on hands on knowledge and experience, this short course takes the learner each step that is involved in starting and planning for a business. Eliminate risks and understand the functions that a new business will need in order to become successful (whether it is a small business or large organisation).

This self-guided course allows you to work through the course at your own pace. There are no deadlines or cut off periods. There are many optional activities that will not only extend your learning experience, but will be relevant to you, the industry that you are wanting to enter and will also see you doing practical activities that can help you establish a business.

How does it work?

At the end of each lesson, you will be given a short interactive test to undertake, which will provide an indication of how your learning is progressing. Upon completing the very last lesson, you will be offered a more thorough automated test or examination. This final assessment can be undertaken at any time of day or night; and any day of the week; and if you achieve an overall pass (60% or more); you will be able to obtain a “certificate of completion” with your name and completion date on it.

Note: these short courses are self-guided online courses and are not to be confused with our tutor-supported online courses.

Course Outline

There are 7 Lessons in this course:

INTRODUCTION - A REALITY CHECK

  • Businesses don’t need to fail
  • Getting a product that is saleable
  • Establishing management systems
  • Finding potential customers
  • Selling to potential customers
  • Delivering the product
  • Know your strengths
  • Types of Businesses

THE PRODUCT OR SERVICE

  • Passion is not enough
  • Consider your options
  • Scale of Business
  • What you might sell
  • Supply and demand
  • Understanding change
  • Developing ideas for businesses
  • Primary industries
  • Manufacturing
  • Professional services
  • Future growth areas
  • Time saver services and products

SYSTEMS FOR MANAGING A BUSINESS

  • Cost of systems
  • Compliance and procedures
  • Business systems
  • Total quality management (TQM)
  • Innovation management
  • Information technology
  • Staff management
  • Employee induction
  • Performance management
  • Financial management
  • The simplest approach
  • Planning in business
  • Creating a strategic plan
  • Risk
  • Strategy formation and implementation

HOW TO FIND POTENTIAL CUSTOMERS

  • How can you become visible?
  • Technology
  • Media
  • Trends
  • How to attract attention
  • Target marketing – strategies, market segmentation, etc.
  • Competition
  • Market research
  • The marketing mix

HOW TO MAKE A SALE

  • What makes a good salesperson
  • Who is the customer
  • Making a decision
  • Rational decisions
  • Heuistic procedures
  • Decision making processes
  • Selling online

DELIVERING A PRODUCT OR SERVICE

  • Presentation and packaging
  • Ways of delivering products and services
  • Virtual consulting
  • Virtual education
  • Mail order retailing
  • Selling downloads
  • Customer satisfaction

PITFALLS TO AVOID / RULES TO FOLLOW

  • Managing money
  • Keeping cash flowing
  • Persistence
  • Doing market research
  • Keeping up with change
  • Sales focus
  • Bewing different
  • Niche products and services
  • Business coaching

AUD:

$199.00

Negate the risks- learn how to start a business that will be successful! The Business Start Up short course will provide you a learning experience that can help you start your own business. Based on hands on knowledge and experience, this short course takes the learner each step that is involved in starting and planning […]

Enroll Anytime
Delivery Online
Duration 20 hours
Includes Lessons, Quizzes, Final Test, Certificate

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    Enroll Anytime
    Delivery Online
    Duration 20 hours
    Includes Lessons, Quizzes, Final Test, Certificate