Publishers are continually needing to consider: “What to publish?”
Some establish a limited repertoire of publication activities, focusing on academic books, novels, westerns, romance novels, text and educational books, informative or self-help books or material on specific topics such as health and wellbeing, ostrich farming etc., fashion or gardening magazines, music scores etc. Other publishers are engaged in a much wider range of activities, publishing books, journals, monographs and newspapers in their various branches. The nature of the publishing enterprise will determine what kinds of texts they can publish, and how they select which texts to publish.
Whilst it can be taken alone, this course is ideally studied as a follow on from Publishing A and B.
- Understand the important considerations that affect the decision of what to publish.
- Prepare a plan for developing and producing a new publication.
- Manage financial requirements for the production of a new publication.
- Develop procedures for management of staff and other resources in a publishing business, small or large.
- Demonstrate insight into the different types of potential risks in a publishing business, including legal, financial and health risks.
- Develop an improved capacity to work effectively with authors
- Develop procedures for the management of production, and distribution of a publication.
Detailed Course Outline
Each course is made up of a number of lessons or units. Each of these has self assessment questions, a set task (practical homework) and an assignment which you can upload online.
There are 7 lessons in this course:
What to publish?
- Nature of publishing enterprises
- Deciding what to publish
- Commissioned work
- Uncommissioned manuscripts and proposals
- Factors influencing the decision of what to publish: Genre or type of writing, News value,
- Storyline, Cost and profit potential, perceived need
- Guidelines for writers
Planning a New Publication
- The publication plan
- Publication process
- Editing and proofreading
- Designing the document and preparing the art work
- Typesetting, printing, desktop publishing
Costing a New Publication
- Cost components: Staff, Production resources, printing, quantity, distribution, etc
- Why some publications fail
- Creatation costs
- Production costs
- Marketing costs
- Distribution costs
- How royalties work
- Income sources
- How to prepare a budget
- Collecting from debtors
- Cash budgets and decision making
- Managing publishing
- Nature of management
- Different resources for different publishers
- Printing: print run, binding, cover, paper, etc
- Analyzing the market
- Developing procedures
- Developing a business plan
- Legal risks
- Financial risks
- Sources of finance
- Health issues and risks
- Duty of care
- Safety audits
- Managing risks
- Scope and nature: publishers, writers and illustrators
- Support role of literary agents
- Support role of publishing staff
- Photo libraries
- Copyright free material
- Benefits an author gets from a book
- Style: variations, page set up, formatting etc
- Guide to good writing
Managing Production and Distribution
- Timing production and distribution
- Quality control during production
- Quality control during distribution
- Marketing and distributing a publication
- Sales procedure
- Managing the marketing process: step by step
- Publicity and public relations
- Managing distribution
- Distribution channels: retail sales, direct sales
- Physical transportation and stock control
- Remaindering stock
When you have completed the lessons of your Certificate course, you will be given the option of taking the optional exam. It's okay if you don't want the exam, we still issue your Careerline Certificate. For Advanced Certificates however, the exam is compulsory (per module) and are included in the course fee.
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How It Works
1. Learn Online
Get access to your course content anywhere, anytime and study at your own pace.
2. Get Help & Support
Connect with other like-minded students and get help from the teacher whenever you have a question.
3. Receive Certificate
Graduate from your course knowing that you have what it takes to reach your next step.
Frequently Asked Questions
Can I pay in installments?
Yes! We offer great payment plans, however full payment up front is the cheapest. You can choose the best payment plan for you from the course page, or call us on 07 55368782 to talk to one of our course consultants for a custom plan.
Can I study from anywhere in the world?
We have many international students. Careerline's range of courses are suitable for any one, anywhere in the world.
Do I get a discount if I enroll in a second course?
Yes. You may claim a 5% fee discount when you enroll in a second course, and a further 10% off a three-course package.
Do I have to sit an Exam?
No. If you are enrolled in a Certificate course (100hrs), the exam is optional. You will be issued with a certificate which proves that you are competent in all units, if you choose not to sit the exam.
Do you have set start dates?
There are no set start dates, you may start at any time. Our courses are all self-paced. As our home page says, ‘Courses for Anyone, Anywhere, Anytime’. ‘Anytime’ includes the start time of your choice. However, we do encourage our students to submit assignments on a regular basis. Wherever possible, we suggest developing a study routine.