Blogging (Short Course)
If there is a story or something you want to write about in a blog, this short, online course will help you understand not only tips for writing your blog, but also promoting and marketing your blog.
WHY WOULD YOU START AND KEEP A BLOG?
- Building their writing skills through practice
- Marketing a service or product (individual, small business, or large company)
- Building a business brand/identity
- Building a personal brand/identity
- Sharing opinions and reviews
- Lifestyle commentary
- To provide information
- Niche interest e.g. fan reviews, discussion of television/books, bird watching, etc.
- To tell their story
Note: these short courses are self-guided online courses and are not to be confused with our tutor-supported online courses.
You will be able to obtain a “certificate of completion” with your name and completion date on it.
Note: these short courses are self-guided online courses and are not to be confused with our tutor-supported online courses.
Course Outline
There are 10 Lessons in this course:
1. Defining your Blog
- Reasons people keep blogs
- Developing a purpose for your blog
- Example
- Review what you have been learning
2. Research your Niche/Blog
- Naming your blog
- Keywords
- Categories
- Competitor identification
- Finding your competitors
- Competitor analysis
- Points of difference
- Identify your audience
- Intended audience
- Example
- Review what you have been learning
3. Keywords
- Example
- Review what you have been learning
4. Designing your Ideal Post
- Blog analysis
- Content analysis
- Review what you have been learning
5. Presentation of your Blog
- Improving accessibility
- Using images
- Review what you have been learning
6. Business Blogs I
- Business blog considerations
- Common types of business blog
- Review what you have been learning
7. Business Blogs II
- Expanding your blog
- Multiple content streams
- Review what you have been learning
8. Intermediate/Freelance Blogs
- Freelance blogging
- Review what you have been learning
9. Establishing Social Media, Feeds, and Newsletters
- Keeping your audience informed
- Review what you have been learning
10. Marketing, Branding, and Community Building
- Assessing your blog niche
- Online communities
- Example
- Branding
- Review what you have been learning
- Final assessment
AUD:
$199.00
If there is a story or something you want to write about in a blog, this short, online course will help you understand not only tips for writing your blog, but also promoting and marketing your blog. WHY WOULD YOU START AND KEEP A BLOG? Building their writing skills through practice Marketing a service or […]
Enroll Anytime
Delivery Online
Includes Lessons, Quizzes, Final Test, Certificate
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Duration 20 hoursEnroll Anytime
Delivery Online
Includes Lessons, Quizzes, Final Test, Certificate