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E-Commerce Management (Short Course)

E-commerce is growing by double-digit percentages every year. Learn how to cash in on this developing market using the tips and tricks in this two-day e-commerce management program.

What to expect:

During this course, students will learn how to set up an e-commerce store step-by-step. Students will also cover exciting trends such as responsive web design, m-commerce, and social commerce. Students will be motivated by case studies and examples from real-life e-commerce businesses such as Amazon and Wal-Mart.

This course is packaged in a of formats: PowerPoint slides, Student manual, handouts, and quick reference guide. We’ve also included a marketing advertorial and course outline, as well as a self-study guide that matches with the Study Guide version of this course.

Note: these short courses are self-guided online courses and are not to be confused with our tutor-supported online courses.

You will be able to obtain a “certificate of completion” with your name and completion date on it.

Note: these short courses are self-guided online courses and are not to be confused with our tutor-supported online courses.

Course Outline

There are 14 Lessons in this course:

Course Overview

Getting to Know E-Commerce

  • What is E-Commerce?
  • The Six Models
  • The Language of E-Commerce

E-Commerce Building Blocks

  • What’s Your Goal?
  • The E-Commerce Business Plan
  • Making Connections

Software Options and Solutions

  • Looking at the Options
  • Test Driving

Building Your Online Store

  • Your Internet Address
  • Navigating Through Your Site
  • Building Effective Product Pages
  • Shopping Cart Features
  • Optimizing the Checkout Process
  • Additional Site Elements
  • Pre-Assignment Review

The Finishing Touches

  • Testing, Launching, and Updating
  • Making Connections

Creating an Engaging User Experience

  • Designing Engaging Web Content
  • Building Relationships
  • Making Connections

Transaction Management

M-Commerce

E-Commerce Analytics

  • Key Metrics
  • Tools to Track Data
  • Making Connections

Supporting Your E-Commerce Business

  • Making Connections

Marketing Your E-Commerce Business

  • Creating a Marketing Plan
  • Essential E-Commerce Marketing Channels
  • Marketing with Social Media
  • Making Connections
  • Creating Promotions that Make You Money

Security and Fraud Awareness

  • Protecting Your Customers and Your Business
  • Intellectual Property on the Internet

Rules and Regulations

  • Trade Rules and Regulations
  • Privacy Regulations
  • Making Connections
  • Recommended Reading List
  • Post-Course Assessment
E-Commerce Management

AUD:

$35.00

E-commerce is growing by double-digit percentages every year. Learn how to cash in on this developing market using the tips and tricks in this two-day e-commerce management program. What to expect: During this course, students will learn how to set up an e-commerce store step-by-step. Students will also cover exciting trends such as responsive web […]

Duration 20 hours
Enroll Anytime
Delivery Online
Includes Lessons, Quizzes, Final Test, Certificate

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    Duration 20 hours
    Enroll Anytime
    Delivery Online
    Includes Lessons, Quizzes, Final Test, Certificate